Search Engine Optimisation Galway (SEO)
What is Search Engine Optimization (SEO)?
SEO is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
In short... the websites we create are search engine optimised (SEOd) by default. They come with a 'Content Management System' (CMS) that has been properly setup to allow for further SEO refinement over time. The use of this CMS allows you to continually target 'popular' and 'long-tail' key phrases into the future ~ talk to us about how we have helped local businesses 'own' the search space for their business type!
Search Engine Optimisation in the Smartphone Era
Since 2014, Google has been placing a great deal of importance on mobile usability. We've seen Google using 'mobile-friendly indicators' next to search results. Google has also added a 'mobile usability' section in Google Webmaster accounts so users can see how their site performs on mobile devices. It is evident that the search engines are going to start delivering different search results, based upon a site's suitability to different devices [UPDATE: March 2015, this now happening, read our news article]. Having a 'Responsive Website' can ensure that your site is in the running for search results on both smartphone/tablet devices as well as traditional desktop PCs!
We help our clients to be self sufficient in DIY SEO
While we are happy to look after your website and SEO through a 'maintenance contract', we believe that those with adequate PC skills can be self-sufficient in content addition and SEO.
When we demo your new website to you and teach you to use your CMS, we will talk about:
- Traditional SEO - technical strategies and tactics (keywords, keyword placment, H1 tags, meta-data, page links, etc.)
- Long-tail keywords - their importance with examples on how they can be used.
- SEO for User Intent and writing content for semantic search results.
For those websites that face stiff SEO competition we can, as an addition, use Schema.org in page markup - where applicable. Schema is supported by all major search engines and provides what is called 'structured data markup'. Schema markup gives search engines a better understanding of what the website page is presenting by adding an additional set of HTML tags to each web page. This helps to provide richer search results in order to make it easier for users to find relevant information on the web.